Silicon Studio & Sony Interactive Entertainment Japan Asia (Asia) to participate & lead the Chinese development support project "China Hero Project"

Tokyo, Japan, (July 29, 2016) – On July 27th in Shanghai, Middleware and game development company, Silicon Studio, announced by SIEJA at the "2016 PlayStation Press Conference in China" will participate in the "China Hero Project" held by Sony Interactive Entertainment Japan Asia (Asia) (SIEJA).

SIEJA Executive Vice President Hiroyuki Oda announced the "China Hero Project" initiative, which through the PlayStation® platform and the support of strong partners aims to improve the "Growth and development of China's software industry". By contributing to the global game market penetration of Chinese owned enterprises with a focus on start-up, the project endeavors to create new global class titles and companies. "The creation of global class successful titles (=Hero)."

From game development to sales, companies joining this project affirm the importance of developing China's video game industry and intend to provide cross-sectional technical and management support. Epic Games Inc., CRI Middleware Co., Ltd., Hearts United Group Co., Ltd., Silicon Studio Corp., and Unity Technologies (Shanghai) Limited have agreed to provide Chinese developers with technological and developmental support such as game engine, middleware, and debugging and testing services for quality standards improvement. The project has also entered a partnership with Whiz Partners Inc. to provide support for investment funding, business operations and financial management. When selecting the target companies for the project, it has been important to consider whether they are or can be not only Chinese market savvy, but also "global class title dev teams". By creating these new Heroes, it is expected to be able to boost PlayStation®4 cumulative total actual sales to more than 40 million units worldwide.

To support the development of China's PlayStation® format software companies, Silicon Studio Corp has agreed to become an official partner of the project and provide their "YEBIS" post effects middleware to the development companies participating in the project. Through this project, Silicon Studio Corp. seeks to further promote its technology and products and expand exposure in the growing Chinese market.